Aim: We have an ongoing remit to evaluate the advertising offer at Edinburgh Airport and have worked with the Commercial team on individual product development of the jet bridge network, as well as media benchmarking, market evaluation and business planning.

Process: Edinburgh Airport retain Wildstone to provide advice, expertise and knowledge as the airport evaluates next steps for its media contract and product design and development. We have conducted tours, questioned the market and worked with the senior team to understand their options and the Scottish and National advertising market better so an informed decision can be taken on future steps. We have started the process of evaluating a future business plan and new inventory.

Outcome: Ongoing