Aim: Working with the Omniserv team we redefined the Heathrow transfer media opportunity, forming Heathrow Connections, an immersive experience on the 26 airside buses at Heathrow Airport.

Process: Evaluating both the audience profile, audience reach, destinations and dwell time on the buses, we provided Omniserv with a detailed evaluation of their media offer, redefining the ratecard, liaising with international media agencies on the attributes of the existing media.

Outcome: The full design scheme has been taken forward to the architects for further scoping in 2016/2017 in advance of the construction of the new facility.