Aim: We are retained to work with the Westfield design and development team, and are working on a number of airport assignments to assess the existing advertising contract, review the potential and possibilities to extend and enhance income as part of wider master concession bids. We defined a revolutionary advertising scheme for Denver Airport in the last few months which utilises 15 large format LED screens with additional ambient lighting technology.

Process: We have worked extensively with Westfield architects, in-house design, development and business planning teams in order to evaluate the potential of growing, enhancing and developing advertising income as part of a wider digital remit and master concession plan.

Outcome: Since becoming Westfield’s strategic advertising advisor, we have worked on 5 airport projects across the US, both as a strategic part of the bidding team, and also to provide strategic advice as part of an early assessment remit.